As your business grows you might want to explore the options of paid social media ads. Whilst organic posts are a great way to engage with your audience you might struggle to expand to new customers by using solely this method. That’s why trying a few paid ads when your marketing budget allows is a great way to increase your reach and find new customers. You can choose to do paid ads on a variety of platforms however we think a good place to start is Facebook. Whilst Instagram is the easiest as you can simply promote existing posts and use the sliders to adjust your budget, duration and reach Facebook offers a lot more control and insight enabling you to utilise every penny of your budget effectively.
This is a term you might be familiar with already or maybe you’ve heard a marketing employee mention it. This basically means running two adverts with the same properties aside from one variant. This could be different images, copy, audience or CTA (call to action). You can run A/B testing before blowing your whole budget on an ad that might not be as successful as you hoped. Facebook will tell you how each ad has performed allowing you to make amendments and then spend your budget on the highest performing ad.
Hire A Graphic Designer
Whilst taking photos on your smartphone and sharing them online isn’t a bad way to run your business having a graphic designer onboard your team will help you visually share your message and what your brand stands for. After all, the graphics are what will first capture peoples attention on your post. You can find freelance graphic designers online or reach out to your network and get a personal recommendation.
Depending on what type of ad you are running you may also benefit from having a photographer/videographer coming to your venue and capturing some great visuals ready to be edited by the graphic designer.
There needs to be a marketing loop in place to help you get the best results from your budget. The most basic one to follow is; plan, deliver & review. The planning stage is where you can collaborate with a graphic designer to get the content right, delivery can be the initial A/B testing and finally (arguably the most important part) use the built-in analytics to see how the ad did. The most important thing to look at when gathering your analytics is the engagement rate, this is the number of people who have interacted with the post (likes, comment, shares) versus how many have seen it overall. We like to see this as a percentage – what’s seen as a ‘good’ engagement rates vary from 1%-10%. Don’t get too caught up on the numbers but definitely use them to inform your next marketing campaign.
We hope these tips help you to run a successful marketing campaign. Looking for tips for something else? Let us know what you’d like to see and we’ll write for you!